What is post-purchase dissonance?

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Post-purchase dissonance occurs when your customer feels unsatisfied or their mind becomes uneasy after purchasing from your e-store. It happens mainly after the customer finds out the better option of the product and brand. These situations occur when your competitor starts offering better service and product pricing after purchasing a product from your store if your customer finds out better service and better pricing than your e-store. Then there are chances that your customer may place a return request. 

Read More: 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance

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